UNFPA is the United Nations’ lead agency for sexual and reproductive health and rights. Its U.S.-based office, USA for UNFPA, supports global initiatives in more than 150 countries.
As a Digital Communications Consultant, I advised on digital strategy, produced weekly social content series, advanced the donor newsletter, and wrote long-form news articles for the website.
DIGITAL STRATEGY
USA for UNFPA’s digital presence spanned Instagram, Facebook, Twitter, LinkedIn, and X.
Each week, I developed tailored content plans for every platform, with storytelling at the core.
A key priority was highlighting UNFPA’s work across more than 150 countries. I distilled complex updates from country offices—from Sudan and Yemen to Gaza and Ukraine—into compelling, accessible stories about women and girls, designed for impact in the digital space.
I also reprogrammed Instagram highlight reels to spotlight the organization’s core areas of work.
highlight reels
MAKING MOTHERHOOD SAFE
Ending violence
family planning
HUMANITARIAN WORK
LONG FORM
CONTENT
I contributed long-form news content for USA for UNFPA’s website, reporting on crises such as the wars in Gaza and Ukraine, drawing from updates shared by on-the-ground aid workers.
I also sought out and elevated stories from underreported humanitarian emergencies in places like Yemen, Somalia, and Bangladesh, ensuring these narratives, and many more, reached a wider audience.
FEATURED News stories
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The war in Ukraine continues to impact the lives of millions of women and girls.
Read more about the critical reproductive health and protection services offered by UNFPA, here.
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In Niassa Province, Mozambique, UNFPA and the Lichinga Health Center provide vital reproductive health services amid conflict, climate disasters, and high rates of teenage pregnancy and HIV.
Read more here.
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In Indonesia, UNFPA helps women living with HIV access treatment, counseling, and peer support.
Read more here. -
One year after the devastating earthquakes struck Türkiye in February 2023—affecting 9.1 million people—UNFPA mobilized swiftly to deliver vital support for women.
Read more here.
NEWSLETTER MARKETING
Donors received monthly newsletters showcasing the impact of their contributions.
I curated these updates to highlight powerful stories from around the world, with special emphasis on moments like International Women’s Day and Mother’s Day.
These campaigns played a key role in keeping supporters informed, engaged, and connected to UNFPA’s mission.