UNFPA is the United Nations’ lead agency for sexual and reproductive health and rights. Its U.S.-based office, USA for UNFPA, supports global initiatives in more than 150 countries.
As a Digital Communications Consultant, I advised on digital strategy, produced weekly social content series, continued the development of the organization’s donor newsletter, and authored long-form news articles for the website.
DIGITAL STRATEGY
USA for UNFPA’s digital presence spanned Instagram, Facebook, Twitter, LinkedIn, and X.
Each week, I developed tailored content plans for every platform, with storytelling at the core.
A key priority was highlighting UNFPA’s work across more than 150 countries. I distilled complex updates from country offices—from Sudan and Yemen to Gaza and Ukraine—into compelling, accessible stories about women and girls, designed for impact in the digital space.
I also reprogrammed Instagram highlight reels to spotlight the organization’s core areas of work.
highlight reels
MAKING MOTHERHOOD SAFE
Ending violence
family planning
HUMANITARIAN WORK
LONG FORM
CONTENT
I contributed long-form news content for USA for UNFPA’s website, reporting on crises such as the wars in Gaza and Ukraine, drawing from updates shared by on-the-ground aid workers.
I also sought out and elevated stories from underreported humanitarian emergencies in places like Yemen, Somalia, and Bangladesh, ensuring these narratives, and many more, reached a wider audience.
FEATURED News stories
-
The war in Ukraine continues to impact the lives of millions of women and girls.
Read more about the critical reproductive health and protection services offered by UNFPA, here.
-
One year after the devastating earthquakes struck Türkiye in February 2023—affecting 9.1 million people—UNFPA mobilized swiftly to deliver vital support for women.
Read more here. -
In Niassa Province, Mozambique, UNFPA and the Lichinga Health Center provide vital reproductive health services amid conflict, climate disasters, and high rates of teenage pregnancy and HIV.
Read more here.
-
In Indonesia, UNFPA helps women living with HIV access treatment, counseling, and peer support.
Read more here.
NEWSLETTER MARKETING
Donors received monthly newsletters showcasing the impact of their contributions.
I curated these updates to highlight powerful stories from around the world, with special emphasis on moments like International Women’s Day and Mother’s Day.
These campaigns played a key role in keeping supporters informed, engaged, and connected to UNFPA’s mission.