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https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684868600813-9059AL07Y0GGQMX0YZVS/IMG_3560_jpg+2.jpg Photography https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684868604312-V4Y33NB9AE88U4D6W282/IMG_4459_jpg.JPG Photography https://www.danispencer.com/aboutdani daily 1.0 2026-04-02 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/480057dc-1756-4812-b372-ba78faf15b8b/5C0A1986+%281%29.jpg About - Hi, I’m Dani! I’m a writer, editor, and marketer based in the U.S. and Spain. I’ve honed a diverse skillset working in various roles across the publishing industry at Simon & Schuster, Mariner, McSweeney's, Publishers Weekly, and Electric Literature. At Monday Night Brewing, the most award-winning brewery in the southeastern United States, I managed digital marketing operations and launched their craft liquor brand, Sneaky Pete Spirits. I’ve built a career based on chasing my passions (thus far, books, beer, and booze). The through-line? Storytelling. I’m currently Marketing Director at Ghost Kitchen Creative, a full-service creative agency, and am open to freelance marketing and editorial projects. https://www.danispencer.com/monday-night-brewing daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/c8aadc34-74b5-4286-ac77-d76772e193d7/MNB+Social+Strategy Monday Night Brewing - SOCIAL STRATEGY From daily content creation to driving audience growth and engagement, I tailored specific social media marketing strategies for Monday Night’s main brand account, as well as its five taproom accounts across Instagram and Facebook. The key? Quick wit copy, stunning visuals, a healthy content mix, and endless research and experimentation with (or against?) the almighty algorithm. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/ad95b8d7-b6c7-4b77-8341-710cbdbe91c5/MNB+Email+Marketing Monday Night Brewing - EMAIL MARKETING STRATEGY I wrote and programmed Monday Night’s semi-weekly newsletter. Building brand awareness, promoting new beers and the stories behind them, and driving audience growth with compelling content were the tenets of the newsletter. Upon starting at Monday Night, I more than doubled open and click-through rates, jumping from an average of 19% to 41% of emails opened. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/54d5b334-22b5-446e-bcf3-d462206b5387/MNB+Content+Marketing+.png Monday Night Brewing - CONTENT MARKETING My favorite part of brand marketing? Telling a good story. I worked closely with Monday Night’s Brewmaster to produce product descriptions and write longer format pieces for the website’s blog. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/759bbf82-9ec7-4511-859f-607674620804/MNB_+Website+Thumbnails.png Monday Night Brewing - DIGITAL ADS At Monday Night Brewing, I created effective digital ads on Facebook and Google. Through precise targeting and visually compelling campaigns, I successfully increased engagement and drove measurable business growth. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/d1131329-08a9-4287-aeba-43798cd2d26d/Monday+Night+Product+Photography Monday Night Brewing - PRODUCT PHOTOGRAPHY I served as Monday Night Brewing's in house photographer. Stunning visuals are a crucial component of any brewery's marketing strategy. From concept to execution, I took high-quality photos of beers and merchandise that were central to attracting new customers, showcasing the brand's personality, and making Monday Night’s products stand out from the competition. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451936774-I6BFP995XEHQ5EU45OK2/52567254099_8eaf4b609a_o.jpg Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451936737-G0C44DE6HXF2V7A316FN/52580668318_9d5f5c7a8c_o.jpg Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451791584-PVIV5Q72UL0XFTZ5O0RK/DSC09224.JPG Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451700303-QJVESIX8C1FZVYXZYJA5/DSC00582.JPG Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451701614-CUDUJTTYUHN60RH9TXNB/DSC00681.JPG Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451791321-G3JLO746WMGR8CCO6VSA/DSC07781+2.JPG Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451939905-H63ODZP7S8PS19XEHO1F/52639012414_e4e835be65_o.jpg Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451938978-HUC6PAK3A3EIKUFVZTQ7/52638757231_5b17c2416e_o+%281%29.jpg Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451938508-C5URSLPFLI836PBN6FBE/52638757221_991a29ab77_o.jpg Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451943277-UWELLBI4JV06G9ZWBAID/DSC03848.JPG Monday Night Brewing https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1679451943858-0IXGM9IGRVG4AG2OK1SE/DSC06477+2.JPG Monday Night Brewing https://www.danispencer.com/work-with-me daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684796366491-BKUI00MBBCSUNEQDDKEZ/DSC03121.JPG Work With Me https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684814299041-0TX4TIHABE5IDMIB0L4K/1.png Work With Me https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684814320179-UKOFXN3C1ES6B2IAQ2XC/2.png Work With Me https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684814320479-B0KJYIC5TG6R07SPXDFJ/3.png Work With Me https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684814321581-GGKV0EQT8X0QQAOC3WFV/5.png Work With Me https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684814321255-PAAIH75FCOACMZ3NW2J9/4.png Work With Me https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684814324262-LB2KGOV8A3SLBJ338WDO/6.png Work With Me https://www.danispencer.com/contact daily 0.75 2023-05-24 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/a0d84b7b-7e22-40bc-9c6d-a98ac310172e/IMG_9183.JPG Contact https://www.danispencer.com/mcsweeneys daily 0.75 2023-05-22 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/216ba11f-80ab-437c-9619-903ba2074cbb/McSweeneys+Copyediting McSweeney's - COPYEDITING I copyedit each issue of Illustoria according to the Chicago Manual of Style. I meticulously review manuscripts, articles, and other materials to correct spelling, grammar, punctuation, and syntax errors, while also ensuring that the content flows smoothly and is easy to understand. https://www.danispencer.com/book-publishing-simon-schuster-and-mariner daily 0.75 2024-03-05 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/365548b1-cb5a-4230-b27b-adc6e39c6538/Book+Publishing+Dani+Spencer Book Publishing: Simon & Schuster and Mariner - NATIONAL PUBLICITY CAMPAIGN STRATEGY As a publicist, I distilled the essence of books into unforgettable, pithy lines that hooked print, radio, and television outlets. In my tenure, I secured repeated coverage in the New York Times, the Wall Street Journal, the New Yorker, and more. I worked on a wide range of fiction and non-fiction books, always tailoring my pitches to the book’s message and target audience. https://www.danispencer.com/pen-america daily 0.75 2023-05-23 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/2a843596-6735-4cb3-bff1-3a531137aac2/PEN+America+Journal.png PEN America - EDITORIAL WORK As a member of the team, I reviewed submissions and provided editorial feedback. Additionally, I oversaw the production of three zines that featured excerpts from PEN America's translation prize winners and Prison and Justice Writing winners. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/cfd93575-d687-4fde-939e-fefdfe9bf1d1/PEN+America+Zines.png PEN America - ZINE DESIGN I spearheaded the production of three zines, curating excerpts from the PEN/Heim Translation Grant winners and the PEN Prison Writing Award winners. Using InDesign, I finessed the layout and created artful, one of a kind booklets. https://www.danispencer.com/sneaky-pete-spirits daily 0.75 2023-05-24 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/b14cad88-2cff-4f57-be47-f66b11b6cab1/Sneaky+Pete+Copywriting Sneaky Pete Spirits - COPYWRITING Sneaky Pete Spirits was distiller Peter Kiley’s quiet passion project. From selecting botanicals for the gin, to triple filtering the vodka, and aging, blending, and barreling the dark spirits, Peter’s trademark craftsmanship (and wily air of mystique) are imbued in each Sneaky Pete spirit. It was my job to tell the story behind each spirit, which can be found in the official product descriptions below. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/d7c2b455-a887-490e-8977-554406acb85d/Sneaky+Pete+Strategic+Partnerships Sneaky Pete Spirits - STRATEGIC PARTNERSHIPS We partnered with world-class mixologist, Tiffanie Barriere, to bring Sneaky Pete Spirits to life. We collaborated on an exclusive line of Sneaky Pete cocktails. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/cc4e1094-df30-421b-8eaa-ffea237a8bca/Sneaky+Pete+Social+Strategy Sneaky Pete Spirits - SOCIAL STRATEGY Sneaky Pete Spirits debuted on Instagram and quickly found its audience among liquor connoisseurs. Riffing on the playful spirit of the Sneaky Pete fox mascot, a mischievous and irreverent voice meets striking visuals, making for an engaging and quickly growing online presence. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/e54bac3a-5313-46c7-a8d4-7739f2c91ddf/Sneaky+Pete+Influencer+Marketing Sneaky Pete Spirits - INFLUENCER MARKETING To spread the word about Sneaky Pete, we hosted an in influencer launch event. From designing invitations, to finding authentic partnerships, and building the evening's run of show, much of Sneaky Pete's initial success can be credited to the key relationships we built to help spread the word. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/6b1a56d8-bb92-4fdc-9490-bc75a9405e41/Sneaky+Pete_+ProductPhotography.png Sneaky Pete Spirits - PRODUCT PHOTOGRAPHY I produced and shot a brand photoshoot centered on Tiffanie Barriere and the signature cocktails, which were featured across subsequent press coverage in the Atlanta Journal Constitution, Eater, and more. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939681954-BYJSGVC9PETVL203B41L/52645606488_fb4b953c64_o.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939682054-RLGAWTCV4G1QXON8NRWP/52645787279_dd7d55a1e6_o+2.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939682782-MOB96DMELTVQ1W4WBZ52/DSC04548.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939683006-A3EQU8A8IANMB7FXSZGS/DSC04617.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939683712-LSP2T5F5VNUUEC0V4E2B/DSC04676.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939684049-CKTGHBUL2TLHE5TKSXXX/DSC04744.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939684527-ZSW0JWXZWC7YENCWUWPZ/DSC05743.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939685007-LKM85NQI3HDEBBMD0Q9Q/DSC06034.JPG Sneaky Pete Spirits https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/1684939685376-CKUHGBTTG9JIJLDBDN4B/DSC06148.JPG Sneaky Pete Spirits https://www.danispencer.com/electric-literature daily 0.75 2023-05-24 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/c464a6ba-e2ee-4b6c-a5b3-30876998ec50/Electric+Literature+Writing Electric Literature - WRITING As a writer for Electric Literature, I covered a variety of literary topics, from book news to author stories and literary analysis. Whether discussing contemporary fiction or classic literature, my articles sought to be engaging, and always aimed to make the world of books and writing more accessible to readers. https://www.danispencer.com/usa-for-unfpa daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/496ce280-55e0-47e1-be09-35838649bac8/U4U+Social.png USA for UNFPA - DIGITAL STRATEGY USA for UNFPA’s digital presence spanned Instagram, Facebook, Twitter, LinkedIn, and X. Each week, I developed tailored content plans for every platform, with storytelling at the core. A key priority was highlighting UNFPA’s work across more than 150 countries. I distilled complex updates from country offices—from Sudan and Yemen to Gaza and Ukraine—into compelling, accessible stories about women and girls, designed for impact in the digital space. I also reprogrammed Instagram highlight reels to spotlight the organization’s core areas of work. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/2481f86b-dba6-4923-af99-545b01f887b4/USA+for+UNFPA+long+form+content+.png USA for UNFPA - LONG FORM CONTENT I contributed long-form news content for USA for UNFPA’s website, reporting on crises such as the wars in Gaza and Ukraine, drawing from updates shared by on-the-ground aid workers. I also sought out and elevated stories from underreported humanitarian emergencies in places like Yemen, Somalia, and Bangladesh, ensuring these narratives, and many more, reached a wider audience. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/f03f52f5-d07a-4f37-a2e6-86eccfa88df2/USA+for+UNFPA+newsletter.png USA for UNFPA - NEWSLETTER MARKETING Donors received monthly newsletters showcasing the impact of their contributions. I curated these updates to highlight powerful stories from around the world, with special emphasis on moments like International Women’s Day and Mother’s Day. These campaigns played a key role in keeping supporters informed, engaged, and connected to UNFPA’s mission. https://www.danispencer.com/ghost-kitchen-creative daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/405c6d58-b93a-41d2-bbdb-74f08910641f/DIGITAL+STRATEGY+%26+BRAND+GROWTH.png Ghost Kitchen Creative Lead end-to-end digital strategy across brand development, e-commerce, and growth marketing—building cohesive brand identities and driving measurable results. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/772cd93b-333f-4d45-838d-fbbe10d47919/creative+direction+%26+content+production+%281%29.png Ghost Kitchen Creative Oversee creative from concept to execution across campaigns, social, web, and design—producing high-impact content that blends storytelling with performance. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/77f5d1d8-920e-4976-9a56-863b64a3d297/paid+media+%26+performance+marketing.png Ghost Kitchen Creative Manage and optimize paid campaigns across Meta, Google, and all major social platforms, using audience insights and creative iteration to maximize reach, engagement, and ROAS. https://images.squarespace-cdn.com/content/v1/58b4e06e197aeabd5a98ca30/68340c0d-950f-4b42-bd08-741e8b8ce074/CLIENT+LEADERSHIP+%26+AGENCY+OPERATIONS.png Ghost Kitchen Creative Serve as a strategic partner and primary client contact while supporting business operations and development.*